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Here’s what you missed: @gap roped in Gwyneth Paltrow and her daughter Apple. Heritage + nepo-baby = chic generational branding play. @merit finally upgraded their famous makeup bag with Brandon Maxwell no less. @hudabeauty tapped Huda from L
Marketing news worth talking about. Here’s what you missed: @nike and @skims didn’t just collab, they launched a whole new brand. Smart move to merge Nike’s performance cred with Skims’ body-obsessed aesthetic. @gisou x @ced
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